BRANDING & PUBLISHING
editorial, creative direction & social media
For Thought Catalog (New York), I created their fastest–growing social media account, expanding European Facebook audiences to more than 30,000 people in less than six months. I’ve also pitched, edited, written or ghost-written and published more than 400 stories. Some of these pieces went viral and reached nearly 1 mil. readers.
I have co-managed Berlin Art Parasites magazine from 2015 to 2016, crafting the project production of www.artparasites.com, as well as growing their social media with over 1 mil. incoming followers. I have curated and edited over 300 editorial stories, including branded content, and implemented several social media campaigns, while coordinating a team of 56 contributing editors.
Derya Ozyuvali is a Turkish social media influencer who travels the world while catering unique dining experiences for individuals and in collaboration with consumer brands. I have created local events and endorsements for him (private influencer dinners, public dinners and associated media appearances), in partnership with the beverage brand Yeni Raki.
Annamaria Mikulik is a Slovak contemporary jewellery designer for whom I wrote several brand stories.
Autor Magazine is the only contemporary jewellery magazine in Eastern Europe. I co-managed the publication for two issues, curating the contents, writing and co-running the associated media campaigns.
Bildband Berlin is a new dedicated photography bookshop and gallery in Prenzlauer Berg, Berlin. As consultant, I helped redesign their social media and communication strategy.
Cărturești is a leading Romanian bookstore chain. For several years, I reviewed their latest titles.
"Femei Pe Mătăsari"/"Women on Mătăsari" is a Bucharest based arts and humanities festival with a focus on women. I designed their social media strategy for the 2017 edition and produced a series of workshops/conferences presented by women in politics, publishing, artificial intelligence and education, debating positivity as a key theme.
Published “Unsent.", a visual+fiction story which is part of my upcoming novel.
Translation services for the panel presentations/documentation for World Press Photography Festival 2018 - Romania
commercial & features